This $90 lesson wasn’t just an exercise in altruism–it’s to push products, right? And then it came: “Now which products would you like to get?” Ron inquired. We were admiring “our” work in the mirror– specifically my peacock-looking eyes–when I began to dread the big sell. “An artist really needs to be a collaborator with the customer.” After countless swaths of eyeliner gel, blush cream, and Lipglass (lip gloss to the rest of the world), I felt mildly confident that I could actually do this at home. “It can’t be a one-sided performance,” explains Matthew Waitesmith, who heads “artist training and development” for MAC’s 10,000 employees. He painted the base-coat of eye shadow, teaching me the why, when, and how, and then had me mimic his technique above my other eye. Jazzed with my new aqua color scheme in hand, Ron divided my face in half and explained he was going to show me his personal brush techniques, deemed counterintuitive by some.
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Plumped-up sales from MAC’s Small Eye Shadow, Studio Fix, Lustreglass, and Pro Longwear Lipcolour products alone contributed $70 million in revenue. MAC, a division of $6.3 billion cosmetics giant Estee Lauder, got credited in the company’s last annual report for being a significant reason for the parent’s 13% net makeup sales increase ($274.8 million).
For example, if a customer says, “I love the way my friend’s lipstick looks,” that’s different from “I love how I feel when I wear that color.”
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In fact, MAC insists on nurturing its artists to be spontaneous coconspirators with its customers, and keeps them sharp with exercises in improvisation and lessons in neurolinguistics. But Ron had no problem changing midcourse. “Could we do that instead?” I expected an eye roll. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.“I’ve always wanted to try turquoise,” I confessed. Please be aware that ingredient lists may change or vary from time to time. Ingredients: Octyldodecanol, Pentaerythrityl Tetraethylhexanoate, Synthetic Beeswax, Silica, Trioctyldodecyl Citrate, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Polyethylene, Phenyl Trimethicone, Bis-Diglyceryl Polyacyladipate-2, Tocopheryl Acetate, Ascorbyl Palmitate, Lecithin, Polybutene, Triethoxycaprylylsilane, Tin Oxide, Pvp/Hexadecene Copolymer, Caprylyl Glycol, Hydrogenated Polyisobutene, Pro Face Palette: Contour | MAC Cosmetics - Official Site skip navigation and go to main content icon-MAC-logo icon icon-add-dark icon icon-add-light icon icon-afterpay icon icon-arrow-left-lrg-black icon icon-arrow-left-lrg-white icon icon-arrow-left-white icon icon-arrow-left icon icon-arrow-right-lrg-black icon icon-arrow-right-lrg-white icon icon-arrow-right-white icon icon-arrow-right icon icon-bag-white icon icon-bag icon icon-bars icon icon-chat icon icon-check icon icon-chevron-down icon icon-chevron-up icon icon-close-thick icon icon-close icon icon-deliver icon icon-filter icon icon-gift icon icon-heart icon icon-home icon icon-house icon icon-info icon icon-lipstick icon icon-marker icon icon-minus icon icon-pause icon icon-play-outline icon icon-play-light icon icon-play icon icon-plus icon icon-products icon icon-search-white icon icon-search icon icon-social-facebook icon icon-social-instagram icon icon-social-pinterest icon icon-social-ticktok icon icon-social-twitter icon icon-social-youtube icon icon-star icon icon-user-white icon icon-user icon
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